Before the pandemic, a fair share of the public had limited interest or knowledge of virtual engagement. Excluding social media and other forms of ecomm, virtual learning, virtual events, or working remotely was something we were not all familiarized with navigating. Subsequently, not only have some of these entities become intriguing but we continue to find forms of entertainment in the comfort of our homes. Metaverse concerts have gained popularity from fans to connect with their favorite artist anywhere around the globe. In the past two years, it has grown exponentially and continues to impact the music industry.
The Introduction to VR Games
In the early 2000’s, the life simulation video game “Sims” took the world by storm and is recognized as one of the first virtual reality games. According to Game Space, the Sims game is art that imitates life. Since then, game designers have continued to emulate that direction by trying to enhance graphics in a way that is nearly indistinguishable from reality.
Live From Your Living Room
As fans crave vibrancy and digital experiences, the opportunity to escape social normality also increases. Metaverse allows participants unrestricted interactions that are limited physically. Virtual concerts connect fans with their favorite artist anywhere without worrying about venue capacity. This also benefits artists aiming to reach a larger audience and increase their brand awareness.
Be Anyone or Anything You Choose
The expansion of augmented and virtual reality devices has been a major factor in the Metaverse's favorability. Users are represented as Avatars and mimic whatever identity they choose within the metaverse community. Fans can conveniently experience this immersive and interactive moment directly from a desktop computer.
Many superstars are establishing themselves in the metaverse community, such as Justin Bieber, Arianna Grande, BlackPink, Travis Scott, Megan Thee Stallion, Ozzy Osborne, and more. Acclaimed rapper Snoop Dogg created a metaverse music video for “House I Built”, in April 2022, alluding to viewers that he may join the list of virtual performers. These performances are available on multiple metaverse platforms that have gained a far-reaching audience for nearly two decades. Highly recognized Descentraland, is one of the most popular social virtual platforms. And Roblox announced its partnership with Meta in 2022. Other companies, such as the Sandbox and Fortnight have partnered with entertainers to host metaverse concerts.
Participants can easily purchase tickets through event ticketing platforms such as Eventbrite, Ticketmaster, CrowdPass, and more. CrowdPass ticketing platform can seamlessly aid event organizers with promotion and ticket sales for their metaverse events. Other industries have begun to follow the trends of virtual reality. Major luxury brands like Louis Vuitton, Gucci, Dolce, and Gabbana have begun hosting fashion shows through VR. In the near future, the metaverse will continue expanding into theme parks and providing behind-the-scenes footage will be available from movies.
Music has always acted as a soundboard to help articulate life and how we connect in society. The advancement of metaverse concerts can be a safe space for event goers and artists and continue to act as a tool to promote unity and innovation. Undoubtedly, the metaverse is changing ways we experience entertainment and eventually our day-to-day activities.