Fontainebleau Miami New Year’s Eve Event

For its New Year’s Eve celebration with David Guetta, Fontainebleau partnered with CrowdPass to introduce RFID-based access control across a highly complex event environment. With seven distinct ticket types and six different access zones ranging from Family and General Admission to Stage access, CrowdPass delivered an end-to-end solution covering ticket orders, fulfillment, and on-site access management—streamlining operations while elevating the guest experience.

5879

Total Attendees

3631

Total Checked-In

Tickets Tiers

Controlled Zones

The CrowdPass Features Used

NFC Branded Wristbands

Each of the seven ticket types was assigned a uniquely designed NFC wristband. Wristbands were paired to individual ticket orders and programmed to allow access only to the specific areas permitted by each ticket type, from Family and GA zones to premium Stage access areas.

CrowdPass Mobile App

The CrowdPass mobile app was used to pair and program wristbands both during pre-event fulfillment and onsite for will call pickups. This enabled fast, accurate activation while maintaining flexibility for last-minute attendees and on-site changes.

CrowdPass Dashboard

Using the CrowdPass Dashboard, each access zone within the venue was configured with precise entry rules. Zones were programmed to allow only approved ticket types and staff credentials. CrowdReaders were set up in advance to enforce these permissions seamlessly on event day.

CrowdPass Fulfillment

CrowdPass’s fulfillment team handled wristband pairing, packaging, and shipping for all delivery orders ahead of the event. This ensured guests who received wristbands in advance experienced a quick, frictionless entry upon arrival.

Crowdpass’s RFID technology helped us streamline crowd management and enhance visibility across our event footprint. Their team was responsive and knowledgeable, supporting a smooth implementation process. We gained clearer insights into guest attendance, zone capacities, and will call distribution through the online portal. The platform also unlocked new operational options like multi-zone access and event will call, while improving security oversight and enabling flexible delivery for pre-sale tickets. Overall, the technology offered practical improvements that helped us manage events more efficiently and with greater control

Eric Gilbert | Earl Scruggs

Results:

Conclusion:

Execution

Ahead of the event, Fontainebleau provided an order manifest to the CrowdPass team. Each RFID wristband was paired to its corresponding ticket purchase within the CrowdPass system, ensuring accuracy and significantly reducing on-site workload. For attendees selecting will call pickup, the will call team was trained and equipped with iPhones running the CrowdPass mobile app. Wristbands were paired and activated in real time, allowing guests to enter the event without delay.

Access Control & Security

On event day, CrowdPass CrowdReaders were deployed at key access points throughout the venue to prevent unauthorized entry into restricted or ticketed areas. Each CrowdReader was configured to recognize which of the seven wristband types were permitted at each location.

To ensure reliable performance throughout the event, CrowdReaders were connected with Poe to provide stable internet connectivity and consistent power. This infrastructure enabled uninterrupted access control during peak entry periods.

Impact:

By partnering with CrowdPass, Fontainebleau successfully implemented RFID access control for their New Year’s Eve event with seven ticket tiers and multiple access zones. The combination of advance fulfillment, real-time activation, and zone-based access control delivered a secure, seamless, and elevated experience for both guests and event staff.

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Frictionless Event Access