Case Study: CarFax x CrowdPass at NADA Conference

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The CrowdPass Features Used

Custom Branded NFC Wristbands

Custom Branded NFC wristbands were paired to each attendee and used for the custom tap activation station

CrowdPass Dashboard

attendee's tapped their NFC wristbands to the CrowdReader and a custom congratulatory message then displayed on the LED wall with the attendee's dealership name and different backgrounds to celebrate their dealers and 5X dealers.

CrowdPass Mobile App

Attendees showed up with their CrowdPass QR code and the QR code was scanned to find the attendee and then an NFC wristband was paired

When Imprint set out to build one of the most technically ambitious activations in NADA history, we needed a technology partner who could think at scale without sacrificing precision. CrowdSync/CrowdPass delivered exactly that. Working alongside our production team, they engineered a fully integrated tech stack that generated 13,000 unique QR codes — each paired to an individual RFID wristband — and connected that data pipeline to a real-time LED wall display system capable of triggering custom dealer-specific graphics the moment a wristband was tapped on the reader. What could have been an operational nightmare became a seamless, repeatable experience that made every Carfax dealer feel like the only person in the room. Their team’s ability to bridge pre-event database logistics with live on-site hardware performance was nothing short of exceptional, and their support throughout the build and execution was the kind of partnership that makes the impossible feel inevitable.

Eric Gilbert | Earl Scruggs

The Solution:

CrowdPass developed a custom NFC-powered activation that seamlessly blended physical touchpoints with digital recognition.

Ahead of the conference, custom CrowdPass QR codes were mailed to CarFax dealerships, inviting them to visit the CarFax booth during the event. Upon arrival, each attendee was issued a custom-branded CarFax NFC wristband, which was paired to them using the CrowdPass Mobile App.

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Results:

Conclusion:

From custom-branded NFC wristbands to a fully integrated tap-activation station, CrowdPass delivered a tailored, end-to-end solution for CarFax. The result was an interactive booth experience that celebrated dealership success and left a lasting impression at the NADA Conference in Las Vegas.

Impact:

The activation delivered a seamless, high-energy experience that successfully combined personalization, recognition, and technology. From pre-event engagement through on-site execution, CrowdPass enabled CarFax to create a unique booth experience that resonated with dealerships and elevated their presence at NADA.

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