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Attendee Tracking
Lamborghini has chosen to partner with CrowdPass for their recurring race track events to allow for precise attendee tracking to ensure safety.
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The CrowdPass Features Used
NFC/RFID Wristbands
Attendees receive custom-branded CrowdPass NFC/RFID wristbands upon entering the event, to be worn throughout its duration.
Door Frame Antennas & Floor Mats
The antennas and floor mats automatically register attendees' RFID tags as they enter different event areas, tracking their check-ins and, upon departure, checking them out.
CrowdPass Dashboard
Event administrators used the CrowdPass dashboard to monitor ticket sales, revenue, and real-time attendance across each section of the venue ensuring smooth operations and compliance with safety regulations
The Challenge:
- Attendee Tracking
- Lamborghini aimed to improve attendee tracking at their recurring racecourse events.
- The goals were to enhance safety, fire regulation compliance, and overall organization.
- Their focus was on complex, multi-segment race track venues.
- The objective was to increase awareness of attendees within these settings.
The Solution:
- Lamborghini adopted CrowdPass as their comprehensive venue solution.
- The solution includes CrowdPass NFC/RFID wristbands, door frame antennas, and floor mats.
- Attendees receive custom-branded NFC/RFID wristbands during check-in, which they wear throughout the event.
- Door frame antennas are strategically placed at entrances and exits.
- These antennas track attendee movements and provide real-time updates.
- The system ensures compliance with fire safety regulations by accurately counting individuals in various venue sectors.
Results:
Conclusion:
Impact:
Image Gallery:
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Eric Gilbert | Earl Scruggs
