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Attendee Tracking

Lamborghini has chosen to partner with CrowdPass for their recurring race track events to allow for precise attendee tracking to ensure safety.


event size
Recurring Event - Venue Solution

The CrowdPass Features Used

NFC/RFID Wristbands

Attendees receive custom-branded CrowdPass NFC/RFID wristbands upon entering the event, to be worn throughout its duration.

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Door Frame Antennas & Floor Mats

The antennas and floor mats automatically register attendees' RFID tags as they enter different event areas, tracking their check-ins and, upon departure, checking them out.

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CrowdPass Dashboard

Event administrators are relying on the dashboard to precisely monitor the number of people within each section of the venue in real-time, ensuring compliance with fire safety regulations.

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The Challenge:

  • Attendee Tracking
  • Lamborghini aimed to improve attendee tracking at their recurring racecourse events.
  • The goals were to enhance safety, fire regulation compliance, and overall organization.
  • Their focus was on complex, multi-segment race track venues.
  • The objective was to increase awareness of attendees within these settings.

The Solution:

  • Lamborghini adopted CrowdPass as their comprehensive venue solution.
  • The solution includes CrowdPass NFC/RFID wristbands, door frame antennas, and floor mats.
  • Attendees receive custom-branded NFC/RFID wristbands during check-in, which they wear throughout the event.
  • Door frame antennas are strategically placed at entrances and exits.
  • These antennas track attendee movements and provide real-time updates.
  • The system ensures compliance with fire safety regulations by accurately counting individuals in various venue sectors.